Connected2Talent
Multi-channel acquisition — month 1
Channels: Meta + Google + ICP outreach
B2B leads
13
Cost per lead
EUR 51.78 (Google)
Reply rate
25.5% (outreach)
In the first month three channels were started at once to see where the ICP responds fastest. Google produced 9 leads for EUR 466 at EUR 51.78 each and a 4.7% click-to-lead rate, above the 2-4% B2B benchmark. Meta produced 4 leads for USD 463.74. The first outreach campaign reached 810 decision makers out of 2,107 prospects with a 69.4% open rate, 50 replies and 111 new LinkedIn connections; an additional hiring-signal campaign reached a 64.5% open rate and 14 replies.
| Metric | Value |
|---|---|
| B2B leads | 13 paid leads in total |
| Impressions | 24,600 (Google) · 15,600+ (Meta) |
| Clicks | 192 (Google) |
| Cost per click | € 2.43 (Google) |
| Cost per lead | EUR 51.78 (Google, 9 leads) · USD 115.93 (Meta, 4 leads) |
| Click-to-lead | 4.7% (benchmark 2-4% B2B) |
| Reach | 6,400+ (Meta) |
| Prospects | 2,107 (campaign 1) |
| Decision makers reached | 810 reached |
| Open rate | 69.4% |
| Replies | 50 |
| Reply rate | 25.5% |
| New connections | 111 |
| Campaigns | Hiring-signal: 274 prospects, 422 messages, 99.3% delivery, 64.5% open, 14 replies |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | EUR 51.78 (Google)outside the benchmark, favourable side | EUR 150 – EUR 400+ |
| Reply rate | 25.5% (outreach)outside the benchmark, favourable side | 1% – 5% (benchmark 3.1%) |
| Cost per click | € 2.43 (Google)outside the benchmark, favourable side | EUR 4 – EUR 12 |
| Open rate | 69.4%outside the benchmark, favourable side | 40% – 60% |
Sources: Meta B2B cost per lead 2026: EUR 100 – EUR 300 generally, EUR 150 – EUR 400+ for recruitment and staffing specifically. Cold email reply rate: 1% – 5%, email benchmark 3.1% (Cleanlist 2026); LinkedIn connection reply 3.0% (Expandi). Google Search B2B CPC 2026: EUR 3 – EUR 8 generally, EUR 4 – EUR 12 in recruitment and staffing. Cold email open rate 2026.
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 975,000
If every lead became a client — 13 qualified leads in this case × € 75,000
- Expected value at your rate
- € 48,750
- Estimated new clients
- 0.7
- Return against ad spend
- 104.6×
Assumptions
- Qualified leads in this case: 13
- Your lead-to-client rate: 5%
- New client — first-year value: € 75,000
- Ad spend in this case: € 466
Source: The value of a new client is a multiple of a single placement. A client hiring three professionals per year at EUR 30,000 gross margin represents EUR 90,000 in annual revenue.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
