Connected2Talent
Google Performance Max - healthcare sector
Leadstars ran the Client Acquisition System (client acquisition) for Connected2Talent, targeting Google Performance Max - healthcare sector in Netherlands during Dec 2025 - Jun 2026. The campaign ran through Google Ads (Performance Max) and recorded conversions 37, cost per conversion € 10 and clicks 675. These are campaign figures taken straight from the ad platform and funnel reporting for this campaign: reach, cost per lead and volume. They say nothing about placements, hires or revenue, and Leadstars does not report those.
Channels: Google Ads (Performance Max)
Conversions
37
Cost per conversion
€ 10
Clicks
675
A Performance Max campaign on the healthcare sector ran for six months on a small continuous budget. EUR 370 produced 675 clicks and 37 conversions, or EUR 10 per conversion. CTR held at 1.40% and CPC at EUR 0.55. The campaign mostly captures search intent already present in the market.
| Metric | Value |
|---|---|
| Clicks | 675 |
| Impressions | 50,000 |
| CTR | 1.40% |
| Cost per click | € 0.55 |
| Conversions | 37 |
| Cost per conversion | € 10 |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per conversion | € 10outside the benchmark, favourable side | Market benchmark: EUR 150 - EUR 400+ |
| CTR | 1.40%outside the benchmark | Market benchmark: 2% - 6% |
| Cost per click | € 0.55outside the benchmark, favourable side | Market benchmark: EUR 4 - EUR 12 |
Sources: Meta B2B cost per lead 2026: EUR 100 - EUR 300 generally, EUR 150 - EUR 400+ for recruitment and staffing specifically. Google Search B2B CTR benchmark 2026. Google Search B2B CPC 2026: EUR 3 - EUR 8 generally, EUR 4 - EUR 12 in recruitment and staffing.
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 2,775,000
If every lead became a client - 37 leads in this case × € 75,000
- Expected value at your rate
- € 138,750
- Estimated new clients
- 1.9
- Return against ad spend
- 375×
Assumptions
- Leads in this case: 37
- Your lead-to-client rate: 5%
- New client - first-year value: € 75,000
- Ad spend in this case: € 370
Source: The value of a new client is a multiple of a single placement. A client hiring three professionals per year at EUR 30,000 gross margin represents EUR 90,000 in annual revenue.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
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