BST Servicegroep
Employer branding
Channels: Meta Ads
Reach
50,991
CPM
€ 1.60
Landing page visitors
71
Alongside the vacancy campaign, a brand campaign kept the employer story visible in the region. The goal was reach and recognition rather than direct applications: 50,991 people saw the ads at a EUR 1.60 CPM. Of 94 clicks, 71 visitors reached the landing page, with repeat interaction across three different CTAs. The campaign works as a warm layer underneath the recruitment campaign.
| Metric | Value |
|---|---|
| Reach | 50,991 |
| CPM | € 1.60 |
| Cost per click | € 0.87 |
| Clicks | 94 |
| Landing page visitors | 71 |
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
No lead volume was reported for this case, so there is nothing to model.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
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