AMSpace Recruitment
Customer Support - four language markets side by side
Channels: Meta Ads + Perspective funnels
Leads
243
Cost per lead
€ 7.30
Campaigns
4
In this monthly measurement four language markets ran side by side on the same proposition, so we could see what a candidate lead really costs per market. Together they produced 243 website leads for EUR 1,774.94, an average of EUR 7.30 per lead. Italy was by far the volume channel with 134 leads at EUR 3.56, France/Belgium the cheapest on a small budget at EUR 3.87, and the German-speaking market the most expensive at EUR 18.23. That spread then determined how budget was redistributed across the markets.
From lead to call
- Italy → Greece, EUR 3.56 CPL134→
- NL/BE → Greece & Portugal, EUR 10.02 CPL63→
- German → Greece, EUR 18.23 CPL34→
- France/Belgium → Greece, EUR 3.87 CPL12
| Metric | Value |
|---|---|
| Leads | 243 in 30 days across 4 campaigns |
| Cost per lead | EUR 7.30 average |
| Campaigns | 4 |
| Impressions | 93,878 |
| Reach | 34,934 |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 7.30outside the benchmark, favourable side | EUR 190 – EUR 476 |
Sources: International customer-support recruitment: roughly EUR 476 staffing average, roughly EUR 190 all-industry average (Sopro).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 607,500
If every candidate were placed - 243 applications in this case × € 2,500
- Expected value at your rate
- € 60,750
- Estimated placements
- 24.3
- Return against ad spend
- 34.2×
Assumptions
- Applications in this case: 243
- Your placement rate: 10%
- International placement - fee per candidate: € 2,500
- Ad spend in this case: € 1,775
Source: Placement fee per candidate, depending on the agreement with the end employer. This is an indication, not a market benchmark.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
