AMSpace Recruitment
UK-based Italian speakers to Greece
Channels: Meta Ads
Leads
44
Cost per lead
€ 12.39
CTR
2.29%
This campaign targeted Italian speakers already living in the United Kingdom, a double targeting layer of language and location. It produced 44 leads at EUR 12.39 each. CTR came out at 2.29% with a EUR 0.58 CPC. The higher cost reflects the narrower reach of this niche.
| Metric | Value |
|---|---|
| Leads | 44 |
| Cost per lead | € 12.39 |
| CTR | 2.29% |
| Cost per click | € 0.58 |
| Clicks | 621 |
| Impressions | 27,142 |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 12.39outside the benchmark, favourable side | EUR 190 – EUR 476 |
| CTR | 2.29%outside the benchmark, favourable side | 0.9% – 1.6% |
Sources: International customer-support recruitment: roughly EUR 476 staffing average, roughly EUR 190 all-industry average (Sopro). Meta ads CTR benchmark (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 110,000
If every candidate were placed — 44 qualified applications in this case × € 2,500
- Expected value at your rate
- € 11,000
- Estimated placements
- 4.4
- Return against ad spend
- 30.4×
Assumptions
- Qualified applications in this case: 44
- Your placement rate: 10%
- International placement — fee per candidate: € 2,500
- Ad spend in this case: € 362
Source: Placement fee per candidate, depending on the agreement with the end employer. This is an indication, not a market benchmark.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
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