AMSpace Recruitment
Portugal - NL/BE market
Leadstars ran the Job Acquisition Machine (candidate acquisition) for AMSpace Recruitment, targeting Portugal - NL/BE market in Netherlands & Belgium → Portugal during from 12 Apr 2025. The campaign ran through Meta Ads and recorded leads 63, cost per lead € 12.26 and click-to-lead 8.32%. These are campaign figures taken straight from the ad platform and funnel reporting for this campaign: reach, cost per lead and volume. They say nothing about placements, hires or revenue, and Leadstars does not report those.
Channels: Meta Ads
Leads
63
Cost per lead
€ 12.26
Click-to-lead
8.32%
For the Portugal destination we targeted Dutch-speaking candidates in the Netherlands and Belgium. The campaign produced 63 leads at EUR 12.26 each, with an 8.32% click-to-lead rate. The EUR 1.02 CPC sits higher than in southern European markets, which matches the more expensive Dutch audience. Reach came out at 17,525 people.
| Metric | Value |
|---|---|
| Leads | 63 |
| Cost per lead | € 12.26 |
| CTR | 1.77% |
| Cost per click | € 1.02 |
| Clicks | 757 |
| Impressions | 42,858 |
| Reach | 17,525 |
| Click-to-lead | 8.32% |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 12.26outside the benchmark, favourable side | Market benchmark: EUR 190 - EUR 476 |
| Click-to-lead | 8.32%outside the benchmark, favourable side | Market benchmark: 2% - 5% |
| CTR | 1.77%outside the benchmark, favourable side | Market benchmark: 0.9% - 1.6% |
Sources: International customer-support recruitment: roughly EUR 476 staffing average, roughly EUR 190 all-industry average (Sopro). B2C funnel conversion benchmark; jobboard application conversion sits at 0.5% - 1.5% (Werf&). Meta ads CTR benchmark (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 157,500
If every candidate were placed - 63 applications in this case × € 2,500
- Expected value at your rate
- € 15,750
- Estimated placements
- 6.3
- Estimated pipeline value
- € 15,750
Assumptions
- Applications in this case: 63
- Your placement rate: 10%
- International placement - fee per candidate: € 2,500
- This case ran without ad spend, so we only show the estimated pipeline value.
Source: Placement fee per candidate, depending on the agreement with the end employer. This is an indication, not a market benchmark.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
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