AMSpace Recruitment
Portugal — NL/BE market
Channels: Meta Ads
Leads
63
Cost per lead
€ 12.26
Click-to-lead
8.32%
For the Portugal destination we targeted Dutch-speaking candidates in the Netherlands and Belgium. The campaign produced 63 leads at EUR 12.26 each, with an 8.32% click-to-lead rate. The EUR 1.02 CPC sits higher than in southern European markets, which matches the more expensive Dutch audience. Reach came out at 17,525 people.
| Metric | Value |
|---|---|
| Leads | 63 |
| Cost per lead | € 12.26 |
| CTR | 1.77% |
| Cost per click | € 1.02 |
| Clicks | 757 |
| Impressions | 42,858 |
| Reach | 17,525 |
| Click-to-lead | 8.32% |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 12.26outside the benchmark, favourable side | EUR 190 – EUR 476 |
| Click-to-lead | 8.32%outside the benchmark, favourable side | 2% – 5% |
| CTR | 1.77%outside the benchmark, favourable side | 0.9% – 1.6% |
Sources: International customer-support recruitment: roughly EUR 476 staffing average, roughly EUR 190 all-industry average (Sopro). B2C funnel conversion benchmark; jobboard application conversion sits at 0.5% – 1.5% (Werf&). Meta ads CTR benchmark (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 157,500
If every candidate were placed — 63 qualified applications in this case × € 2,500
- Expected value at your rate
- € 15,750
- Estimated placements
- 6.3
- Estimated pipeline value
- € 15,750
Assumptions
- Qualified applications in this case: 63
- Your placement rate: 10%
- International placement — fee per candidate: € 2,500
- This case ran without ad spend, so we only show the estimated pipeline value.
Source: Placement fee per candidate, depending on the agreement with the end employer. This is an indication, not a market benchmark.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
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