AMSpace Recruitment
Nordic market to Greece
Channels: Meta Ads
Leads
181
Cost per lead
€ 3.08
CTR
3.23%
In a single month the Nordic campaign produced 181 leads for EUR 557.48. At EUR 3.08 per lead it ranks among the most efficient campaigns in the portfolio. A 3.23% CTR and EUR 0.50 CPC show the relocation proposition needed little explaining in this market. Reach stayed relatively compact at 14,148 people, which kept frequency high.
| Metric | Value |
|---|---|
| Leads | 181 |
| Cost per lead | € 3.08 |
| CTR | 3.23% |
| Cost per click | € 0.50 |
| Clicks | 1,125 |
| Impressions | 34,793 |
| Reach | 14,148 |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 3.08outside the benchmark, favourable side | EUR 190 – EUR 476 |
| CTR | 3.23%outside the benchmark, favourable side | 0.9% – 1.6% |
Sources: International customer-support recruitment: roughly EUR 476 staffing average, roughly EUR 190 all-industry average (Sopro). Meta ads CTR benchmark (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 452,500
If every candidate were placed — 181 qualified applications in this case × € 2,500
- Expected value at your rate
- € 45,250
- Estimated placements
- 18.1
- Return against ad spend
- 81.2×
Assumptions
- Qualified applications in this case: 181
- Your placement rate: 10%
- International placement — fee per candidate: € 2,500
- Ad spend in this case: € 557
Source: Placement fee per candidate, depending on the agreement with the end employer. This is an indication, not a market benchmark.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
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