AMSpace Recruitment
Dutch speakers to Greece & Portugal
Channels: Meta Ads
Leads
399
Cost per lead
€ 16.24
CTR
1.96%
The Dutch-language relocation campaign ran 147 days across two destinations at once. It produced 399 leads at EUR 16.24 each, the highest volume in the AMSpace account. With 185,487 impressions across 126,882 unique people, reach was wide enough to keep frequency low. The higher CPL matches a smaller language market with heavy competition for the same audience.
| Metric | Value |
|---|---|
| Leads | 399 |
| Cost per lead | € 16.24 |
| CTR | 1.96% |
| Cost per click | € 1.01 |
| Clicks | 3,634 |
| Impressions | 185,487 |
| Reach | 126,882 |
| Days live | 147 |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 16.24outside the benchmark, favourable side | EUR 190 – EUR 476 |
| CTR | 1.96%outside the benchmark, favourable side | 0.9% – 1.6% |
Sources: International customer-support recruitment: roughly EUR 476 staffing average, roughly EUR 190 all-industry average (Sopro). Meta ads CTR benchmark (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 997,500
If every candidate were placed — 399 qualified applications in this case × € 2,500
- Expected value at your rate
- € 99,750
- Estimated placements
- 39.9
- Return against ad spend
- 27.3×
Assumptions
- Qualified applications in this case: 399
- Your placement rate: 10%
- International placement — fee per candidate: € 2,500
- Ad spend in this case: € 3,654
Source: Placement fee per candidate, depending on the agreement with the end employer. This is an indication, not a market benchmark.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
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