AMSpace Recruitment
Dutch speakers
Channels: Meta Ads
Leads
72
Cost per lead
€ 7.84
CTR
2.16%
This monthly campaign tested the Dutch-speaking audience separately from the running relocation campaigns. EUR 564.49 in spend produced 72 leads at EUR 7.84 each. CTR came in at 2.16% and CPC at EUR 0.62. The results formed the basis for the longer Dutch-language campaign that later ran for 147 days.
| Metric | Value |
|---|---|
| Leads | 72 |
| Cost per lead | € 7.84 |
| CTR | 2.16% |
| Cost per click | € 0.62 |
| Clicks | 906 |
| Impressions | 41,929 |
| Reach | 19,831 |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 7.84outside the benchmark, favourable side | EUR 190 – EUR 476 |
| CTR | 2.16%outside the benchmark, favourable side | 0.9% – 1.6% |
Sources: International customer-support recruitment: roughly EUR 476 staffing average, roughly EUR 190 all-industry average (Sopro). Meta ads CTR benchmark (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 180,000
If every candidate were placed — 72 qualified applications in this case × € 2,500
- Expected value at your rate
- € 18,000
- Estimated placements
- 7.2
- Return against ad spend
- 31.9×
Assumptions
- Qualified applications in this case: 72
- Your placement rate: 10%
- International placement — fee per candidate: € 2,500
- Ad spend in this case: € 564
Source: Placement fee per candidate, depending on the agreement with the end employer. This is an indication, not a market benchmark.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
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