AMSpace Recruitment
Italy to Greece
Channels: Meta Ads
Leads
31
Cost per lead
€ 2.57
CTR
3.12%
This campaign ran on a small EUR 79.55 test budget and produced 31 leads. At EUR 2.57 per candidate it is the lowest cost per candidate in the entire portfolio. The 3.12% CTR shows the message landed immediately in the Italian market. The campaign was deliberately kept small to test inflow quality first.
| Metric | Value |
|---|---|
| Leads | 31 |
| Cost per lead | € 2.57 |
| CTR | 3.12% |
| Cost per click | € 0.39 |
| Clicks | 205 |
| Impressions | 6,578 |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 2.57outside the benchmark, favourable side | EUR 190 – EUR 476 |
| CTR | 3.12%outside the benchmark, favourable side | 0.9% – 1.6% |
Sources: International customer-support recruitment: roughly EUR 476 staffing average, roughly EUR 190 all-industry average (Sopro). Meta ads CTR benchmark (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 77,500
If every candidate were placed — 31 qualified applications in this case × € 2,500
- Expected value at your rate
- € 7,750
- Estimated placements
- 3.1
- Return against ad spend
- 97.4×
Assumptions
- Qualified applications in this case: 31
- Your placement rate: 10%
- International placement — fee per candidate: € 2,500
- Ad spend in this case: € 80
Source: Placement fee per candidate, depending on the agreement with the end employer. This is an indication, not a market benchmark.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
