AMSpace Recruitment
Freelance Talent Acquisition Partner
Channels: Meta Ads
Leads
34
Cost per lead
€ 5.95
CTR
6.41%
To recruit freelance recruiters we ran an ad that names the working model up front rather than the job title. That produced a 6.41% CTR, the highest in the entire portfolio. EUR 202.28 in spend brought in 34 leads at EUR 5.95 each. CPC stayed as low as EUR 0.22 as a result.
| Metric | Value |
|---|---|
| Leads | 34 |
| Cost per lead | € 5.95 |
| CTR | 6.41% |
| Cost per click | € 0.22 |
| Impressions | 14,143 |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 5.95outside the benchmark, favourable side | EUR 150 – EUR 600 |
| CTR | 6.41%outside the benchmark, favourable side | 0.9% – 1.6% |
Sources: Cost per lead via job marketing agencies, Netherlands 2025 (Intelligence Group / Werf&). Meta ads CTR benchmark (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 85,000
If every candidate were placed — 34 qualified applications in this case × € 2,500
- Expected value at your rate
- € 8,500
- Estimated placements
- 3.4
- Return against ad spend
- 42×
Assumptions
- Qualified applications in this case: 34
- Your placement rate: 10%
- International placement — fee per candidate: € 2,500
- Ad spend in this case: € 202
Source: Placement fee per candidate, depending on the agreement with the end employer. This is an indication, not a market benchmark.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
