AMSpace Recruitment
Freelance Talent Acquisition Partner
Leadstars ran the Job Acquisition Machine (candidate acquisition) for AMSpace Recruitment, targeting Freelance Talent Acquisition Partner in International during Aug 2025. The campaign ran through Meta Ads and recorded leads 34, cost per lead € 5.95 and CTR 6.41%. These are campaign figures taken straight from the ad platform and funnel reporting for this campaign: reach, cost per lead and volume. They say nothing about placements, hires or revenue, and Leadstars does not report those.
Channels: Meta Ads
Leads
34
Cost per lead
€ 5.95
CTR
6.41%
To recruit freelance recruiters we ran an ad that names the working model up front rather than the job title. That produced a 6.41% CTR, the highest in the entire portfolio. EUR 202.28 in spend brought in 34 leads at EUR 5.95 each. CPC stayed as low as EUR 0.22 as a result.
| Metric | Value |
|---|---|
| Leads | 34 |
| Cost per lead | € 5.95 |
| CTR | 6.41% |
| Cost per click | € 0.22 |
| Impressions | 14,143 |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 5.95outside the benchmark, favourable side | Market benchmark: EUR 150 - EUR 600 |
| CTR | 6.41%outside the benchmark, favourable side | Market benchmark: 0.9% - 1.6% |
Sources: Cost per lead via job marketing agencies, Netherlands 2025 (Intelligence Group / Werf&). Meta ads CTR benchmark (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 85,000
If every candidate were placed - 34 applications in this case × € 2,500
- Expected value at your rate
- € 8,500
- Estimated placements
- 3.4
- Return against ad spend
- 42×
Assumptions
- Applications in this case: 34
- Your placement rate: 10%
- International placement - fee per candidate: € 2,500
- Ad spend in this case: € 202
Source: Placement fee per candidate, depending on the agreement with the end employer. This is an indication, not a market benchmark.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
