AMSpace Recruitment
French / Belgium market to Greece
Channels: Meta Ads
Leads
141
Cost per lead
€ 2.81
CTR
3.25%
The French-speaking market proved exceptionally cheap to reach in this account. EUR 477.91 in ad spend produced 141 leads, or EUR 2.81 per lead. CPC stayed at EUR 0.30 and CTR at 3.25%. That makes this audience the most scalable of the European relocation campaigns.
| Metric | Value |
|---|---|
| Leads | 141 |
| Cost per lead | € 2.81 |
| CTR | 3.25% |
| Cost per click | € 0.30 |
| Clicks | 1,575 |
| Impressions | 48,482 |
| Reach | 33,972 |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 2.81outside the benchmark, favourable side | EUR 190 – EUR 476 |
| CTR | 3.25%outside the benchmark, favourable side | 0.9% – 1.6% |
Sources: International customer-support recruitment: roughly EUR 476 staffing average, roughly EUR 190 all-industry average (Sopro). Meta ads CTR benchmark (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 352,500
If every candidate were placed — 141 qualified applications in this case × € 2,500
- Expected value at your rate
- € 35,250
- Estimated placements
- 14.1
- Return against ad spend
- 73.8×
Assumptions
- Qualified applications in this case: 141
- Your placement rate: 10%
- International placement — fee per candidate: € 2,500
- Ad spend in this case: € 478
Source: Placement fee per candidate, depending on the agreement with the end employer. This is an indication, not a market benchmark.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
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