AMSpace Recruitment
Customer Support — German speakers to Greece
Channels: Meta Ads
Leads
327
Cost per lead
€ 12.30
CTR
3.05%
This is the largest language market in the AMSpace account and ran for 149 uninterrupted days. Over that period the campaigns produced 327 leads at EUR 12.30 each. CTR held steady at 3.05% despite reaching nearly 100,000 people. Creatives were refreshed continuously to keep ad fatigue out of the audience.
| Metric | Value |
|---|---|
| Leads | 327 |
| Cost per lead | € 12.30 |
| CTR | 3.05% |
| Cost per click | € 1.08 |
| Clicks | 3,959 |
| Impressions | 129,983 |
| Reach | 99,507 |
| Days live | 149 |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 12.30outside the benchmark, favourable side | EUR 190 – EUR 476 |
| CTR | 3.05%outside the benchmark, favourable side | 0.9% – 1.6% |
Sources: International customer-support recruitment: roughly EUR 476 staffing average, roughly EUR 190 all-industry average (Sopro). Meta ads CTR benchmark (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 817,500
If every candidate were placed — 327 qualified applications in this case × € 2,500
- Expected value at your rate
- € 81,750
- Estimated placements
- 32.7
- Return against ad spend
- 19.2×
Assumptions
- Qualified applications in this case: 327
- Your placement rate: 10%
- International placement — fee per candidate: € 2,500
- Ad spend in this case: € 4,264
Source: Placement fee per candidate, depending on the agreement with the end employer. This is an indication, not a market benchmark.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
